Chief

Chief manufactures professional-grade tv mounts, monitor mounts, projector mounts, and rack systems.

This was a redesign based on user feedback and testing with a focus on improving usability and user experience.

Design, CSS, HTML, Javascript, jQuery

Highlights

Worked with a .net developer & connected to an in-house CMS.
Over 1000 products & 500,000+ views per month.
jQuery interface elements including mega-menus, banner rotator, tooltips and fish-eye menu.
HTML 5 video player with Flash fall-back for older browsers.
New features including product comparisons and saving product lists that lead to orders.
"This may be very well be the BEST website in our industry" - rAVe Publications